Archives For HITRECORD.TV

The death of TV?

For some years there has been talk of the fall or death of television, and there has been a plethora of reasons from the rise and success of Xbox and Apple TV, to illegal downloads, and YouTube, and companies like Netflix producing shows specifically for the net. While all are good arguments, if television was truly dying it wouldn’t be making record profits. Howard Lindzon makes a great argument about why TV is not dying, by saying that it has become more immersive and ubiquitous – that is straddling everything from the traditional TV set to computers and laptops over tablets and now even mobile phones. You can’t escape TV. The companies that are doing best create and distribute content over many channels.

A box of crap

The sheer amount of channels, though, and all of their media does mean that fewer people are probably sitting in front of their television to witness “historic events”; more likely they will see it on their computing or mobile device than in their living room with family and neighbors crowded around. Television is also evolving and changing, and while the industry continues to push out lazy content like Pop Idle, the Bachelor, and uncountable other shows that lead the economically destitute and those lacking education to believe that they just need a lucky break to get on TV and be famous, and not that the political and social systems have broken down and are not helping lift people into better lives through increased education and level playing fields. Criminal TV shows, which if you look at most Western TV show three different CSI shows that pretty much all tell the same brutal story over and over and over. The subliminal take away being that life is dangerous and that going out at night alone is not safe. What a great deal of TV has become is a box of crap. The intellectual, educated, and clever television that used to be common seems to have disappeared. Watch this clip of Dali on was on the game show “What’s My Line?” in the 1950s.

People want stories

With bad storytelling being done on standard networks, it’s been the cable networks like HBO, USA, AMC, and now Netflix that are telling good stories and gaining viewership in the masses again – there are fan clubs dedicated to Game of Thrones. At last year’s Edinburgh Television Festival, actor Kevin Spacey spoke about the future of television, saying that the medium is irrelevant as long as there is story. Watch the full lecture by clicking on this link, or watch the shorter version embedded in this post. Missing from the shorter version is the great message that Spacey underlines: The core of great television is the creatives, who come up with great content – great stories.

The future

Kevin Spacey also says that creative talent can come from anywhere and anyone. Welcome Joseph Gordon-Levitt. This young man is not just an actor, but also a director, screenwriter, producer, editor and musician. He’s a multi talent, and along with his brother has come up with the future of television, and I believe is launching a revolution aimed at re-engaging people with television to make sure true talent finds its way to a screen and is seen by the world. HITRECORD.TV is a project he launched back in 2005 with his brother. The two quickly saw that there is a world of talent out there. They also realized that the Internet is not just a threat or place to show media, it’s also a great place to source collaboration. From music, to short videos to art and information, HITRECORD.TV covers it all, engages viewers – respects them and highlights talent. Along with great drama driven story Spacey talks about, the open source production of HITRECORD.TV will be the future of television. For anyone wondering, yes, it makes money.

Watch the future here:

(I originally wrote this article for http://www.idezo.ch)

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