It’s Olympic season again and that means that people around the globe will be glued to their television sets watching their country’s best give it their all in their quest to bring home gold and honor. As you sit their staring at your screen, you’re sure to also be bombarded with commercials from the Games’ official sponsors: McDonalds, CocaCola, Nike and Co.
One commercial that you might come across is the latest from Nike. The running shoe company has been on a tour de force lately with out-of-the-box commercials with their #makeitcount campaign and now their “Find Your Greatness” series. The commercial that has caught my attention and no doubt that of many others is entitled “The Jogger”. It features an overweight 12-year-old boy named Nathan running towards the camera, while we are told that greatness is for anyone to have. now I don’t want to say this is a great commercial, or that it’s terrible, but it should have us think.
For me seeing this commercial is very bitter-sweet. Looking at this boy running, I see myself when I was younger. I was the fat kid, not chubby, but fat. At the age of 13 I was 250 pounds and size XL/XXL. Every time I see an overweight child my heart goes out to them. More often than not their weight is the result of irresponsible parenting, corporate malfeasance, and government failure and they are not happy. They may experience happy moments, but these children are not happy.
Until children are 16-years-old or older they still need the guidance of their parents. As a teacher, I feel 100% confident saying that children under the age of 14 are anything but fully rational beings and require supervision. They cannot be entrusted to make important decisions regarding their wellbeing on their own. Parents that allow their children to pick their meals on their own are being simply irresponsible. When parents see their children gaining weight beyond what looks healthy they need to intervene quickly and investigate the reasons.
Weight gain and loss is in general a very simple mathematical principle. Eat more calories than you burn and you gain weight; eat less calories than you burn and lose weight. I say in general, because there are medical problems that can hinder this. As a parent then, you need to prepare your children fresh, quality food and ensure that their calorie intake matches their calorie usage. In the case of noticeable weight gain either the child needs to be more active or decrease their calorie intake.
One of the ironic things regarding the Olympics is that McDonalds and CocaCola are official sponsors. A grown adult generally needs 2000 calories a day, children need less, teenagers from age 14 can usually eat a little more. The average Big Mac Meal has 1350 calories, or more than half of one’s daily calorie allowance.
Food and chemical companies have created food that is packed with calories and leave people unsatiated. High Fructose Corn Syrup (HFCS) can be found in almost all processed foods available in North America. HFCS has been linked to medical problems including obesity. However, in an attempt by big corporations to make more profits playing on people’s fears of fat, low-fat usually means high HFCS and other chemicals.
Big corporations, like big banks, are not capable of policing themselves and unfortunately due to shareholder profits they due not have society and consumers as their first priority. Independent government regulation, free of all influence by the industry is needed here more than ever.
As I’ve just stated, governments have failed to implement sufficient regulations in the food industry and are allowing corporations to poison and kill people. The unfortunate results are high costs for national healthcare programs and early death.
However, in a constant attempt for governments, in North America especially, to cut the cost of education sports programs have been cut and children are not getting the exercise they need to burn the calories they are being fed at home and in schools. Governments on all levels need to reverse this trend. A healthy and educated population are keys to the economic wellbeing of a nation.
The result of all of these failures and schemes is that obesity is a major problem in the western world, while billions starve each day in the developing world. Equally bad is the fact that because of poorly engineered foods hundreds of thousands of people are starving to death lacking the correct amounts of necessary vitamins, minerals and other nutrients their bodies need, while also suffering from obesity. The chart below shows the daily calorie intake per capita in many countries, North America (Canada and USA) are the clearest offenders of going well beyond what is considered healthy.
Returning to Nathan and Nike, I would like to end on this note. Greatness is indeed not genetic, nor inherent in one’s nature, it is the result of vision, risk, and hard work. I hope for Nathan’s sake he is able to achieve his goals. Running is a great start, I know it’s one of the activities that has most shaped my life and there is no sport I love more. I’ll close with this: We live in a sad world in which we challenge an ever growing number of children not with expanding fields of knowledge or set new records in human achievement, but to correct the mistakes of those, who should have been taking care of them.